My client was a massage therapist who travels to people's homes and helps them relax with full body massages. I was tasked with creating a Logo and Business Card for her that helped convey a relaxed, worry-free, and easy tone.
To achieve this, I used colors that would evoke a sense of calm, and a line quality that felt continuous and fluid. The icon abstractly represents someone stretching or doing yoga. The fluidity of the logo allows it to be used both horizontally and vertically with ease for many design applications.
Mockup and Stock Image Sources: Yoga Mat Mockup - PIXPINE.COM, Business card mockup- “Vertical Rounded Business Card Mockup #1” by Anthony Boyd https://www.anthonyboyd.graphics