Milk+ is a beverage brand that sells a variety of milks and nondairy milks. Their unique selling proposition is that they have a wide variety so their customers can easily buy, store, and find all the milks they may need. I created the brand, logo system, carton packaging, variety packs, and the app design. I leaned on a primary color palette and a modern aesthetic to keep the brand as clean, appealing, and understandable as possible.
The milks align in design and shape so they can easily fit in a refrigerator beside each other. They are all distinguishable by the clear patterning of the skin of the animal, grain, or nut that makes up the milk. The variety pack, which in concept is a large milk carton filled with four smaller milk cartons, allows consumers to buy many milks at once, and can be customized on the website.
For the Point of Sale Display, I wanted to create a fun and memorable system that would unify the milks, so I created a farm display. This display is a silly little way to pull people in and get them to view the convenience of the brand.
