As an exercise in branding, I decided to rebrand the Orange County Animal Shelter. I wanted to make their message appeal to a younger audience. I also wanted to highlight how much celebration is involved in adopting an animal and saving its life. As such, I incorporated bold, festive colors, and a childlike drawing style for this rebrand. Finally, I created an easy-to-use app to better the user experience when exploring the OCAS website on mobile devices.
Logo Sketches
I created a responsive web and mobile layout to bring the new, fun, and accepting feeling of the rebrand to the consumer online. This website showcases the colorful and celebratory emotions that are prevalent in animal adoption and makes the whole experience from finding a pet to adopting much less intimidating.
Prototyping the App in Adobe XD
Prototyping the Website in Adobe XD
Mockup and Stock Image Sources: Dog Photo- “”adult brown Golden retriever with Star & Stripes scarf lying on green grass” by martin castro https://unsplash.com/photos/adult-brown-golden-retriever-with-star-stripes-scarf-lying-on-green-grass-SGBGU5ZhENo?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash
Food can- https://unblast.com/free-medium-size-tin-can-mockup-psd/
Stationary - <a href="https://www.freepik.com/free-psd/business-stationery-mock-up_1153899.htm#&position=4&from_view=author&uuid=d69656f4-0e72-42f5-a858-2bfd3e9e6a16">Image by CosmoStudio</a> on Freepik
Food can- https://unblast.com/free-medium-size-tin-can-mockup-psd/
Stationary - <a href="https://www.freepik.com/free-psd/business-stationery-mock-up_1153899.htm#&position=4&from_view=author&uuid=d69656f4-0e72-42f5-a858-2bfd3e9e6a16">Image by CosmoStudio</a> on Freepik
